Event and Entertainment Management
07Jan2023
Event Management Challenges
In the present scenario, Event Management Companies are sprouting up everywhere like mushrooms. It is a multi-million dollar industry seeing the rising trend. Competition in this industry is at its summit. The goal of every such company should be a hassle-free and customized event at quality standards. Today, event management is a fusion of project management and applied technology. It is dynamic and ever-evolving with newer technology innovations. The need for the hour is a tech-savvy event management company capable of multitasking with ease giving the clients a synchronized and seamless experience to remember. The growth of this industry in India has been phenomenal. Everything from a private party to a public conference comes under the realm of event management. Events in India are broadly classified into entertainment events, trade fairs/exhibitions, corporate events, social events, and educational events.
An event manager has to take care of a host of responsibilities across various platforms to make any event a huge success. Ideation and planning, budgeting and financial management, event marketing, media coordination, and PR, etc are some essentialities of event management.
As quoted by ET, the Event and Entertainment Management Association (EEMA) report state that the Event Management industry is set to see humungous growth and expected to cross Rs.10,000 Crore mark by 2020-21.
The Event Management industry is fraught with challenges. Success here is dependent on teamwork. An event if handled by an inexperienced team is bound to see failures and setbacks, not to mention the bad publicity and unhappy clients. Only a dedicated and dynamic team is capable of overcoming these obstacles and converting them into opportunities.
Let us run through very briefly some challenges faced by the Event Management Industry and how to overcome them.
Creativity at a Budget: Most people want out-of-the-box events, exclusive events, but at a budget that is shrinking each day. Here the challenge is financial and the solution is to come up with creative resolutions that are cost-effective. Good marketing skills in handling different vendor costs come handy here.
Picking the Right Venue: If left to the event management company, this factor is not much of a hurdle. If however, clients are particular about venues, it can be difficult if it does not fall in line with the budget. Also, an unfamiliar venue calls for physical site inspection and extensive research.
Sometimes, the venue is unfeasible, taking into consideration the overall big picture. Then, use your persuasion skills and make the client aware of the reasons and implications involved. Most clients do understand and accept that you are more knowledgeable about the intricacies involved and accede.
Climate Issues: The weather can play a spoilsport at any time. It is a challenge that event managers need to be well prepared for. Having a backup plan ready is the smart alternative to combat climate changes, especially if the event is an outdoor event.
As quoted by ET, the Event and Entertainment Management Association (EEMA) report state that the Event Management industry is set to see humungous growth and expected to cross Rs.10,000 Crore mark by 2020-21.
The Event Management industry is fraught with challenges. Success here is dependent on teamwork. An event if handled by an inexperienced team is bound to see failures and setbacks, not to mention the bad publicity and unhappy clients. Only a dedicated and dynamic team is capable of overcoming these obstacles and converting them into opportunities.
Let us run through very briefly some challenges faced by the Event Management Industry and how to overcome them.
Creativity at a Budget: Most people want out-of-the-box events, exclusive events, but at a budget that is shrinking each day. Here the challenge is financial and the solution is to come up with creative resolutions that are cost-effective. Good marketing skills in handling different vendor costs come handy here.
Picking the Right Venue: If left to the event management company, this factor is not much of a hurdle. If however, clients are particular about venues, it can be difficult if it does not fall in line with the budget. Also, an unfamiliar venue calls for physical site inspection and extensive research.
Sometimes, the venue is unfeasible, taking into consideration the overall big picture. Then, use your persuasion skills and make the client aware of the reasons and implications involved. Most clients do understand and accept that you are more knowledgeable about the intricacies involved and accede.
Climate Issues: The weather can play a spoilsport at any time. It is a challenge that event managers need to be well prepared for. Having a backup plan ready is the smart alternative to combat climate changes, especially if the event is an outdoor event.